Over the years, vehicle manufacturers and 4S stores are involved in a variety of ways in trying to second-hand car business, but the effect is not good enough. Horizon released survey, the national car replacement in 2009 was 2.8%, slightly in Beijing Height of about 5%, while new car sales for the year Beijing 560000, according to 5% of the replacement rate is only about 2.8 million units, so 4S shop to do the whole used car used car transactions accounted for only 7% ( Beijing 2009 volume of transactions used cars To more than 40 million). It appears that manufacturers and 4S stores used car business is still in its infancy, there are several major difficulties. First, manufacturers are enthusiastic, 4S shops are helpless For the used car business a lot of vehicle manufacturers flocking, and high-end models in the Mercedes-Benz, BMW, Audi, the low-end models of General Motors, Toyota, Volkswagen has established a certified used car business, but the manufacturer is more strategic level Side considerations, such as brand awareness, enhance vehicle residual rates, the implementation depends on the specific business of the 4S shops do, and 4S stores have their own ideas, if the used car department of the establishment of a separate and specialized staff, capital investment, Equipment purchase, staff training, high input costs, the actual exchange rate is not high, promote the new car is not worth the candle, so a lot of second-hand car business 4S stores as decoration. Second, both vendors and 4S stores who really knows more than second-hand car Low-end, hard work, professionalism is the main features of second-hand car industry, more than 95% of the used car business for individual operators, companies engaged in real or 4S shop used car used car business has extensive industry experience, very few, many enterprises Related media executives know only from the used car business, and no practical experience, usually in the used car how to how to do some comparison unrealistic ideas, practical problems often encountered no place to start or do not know how the next Hand, restricted the used car business. Third, the risks management difficult 4S shop operator risk for used cars than new cars, 4S shop away from the used-car market and can not understand the used car purchase and sales price changes, and must be very careful to control the number of used car inventory. New There garage and other unexpected factors experienced manufacturers will lower prices because of subsidies and the risk onto the factory manufacturers, and used car inventory once encountered large price drop and other unexpected factors, all losses must be borne by themselves, So many 4S shop car replacement, retail businesses are still in the minor phase, reluctantly support, it is difficult bigger, affecting the 4S shop used to start the business initiative. 4S shop used car business in carrying out the process, there are many gray areas manifestation dealer sales and market collusion in private transfer vehicle, is with the regular companies also "official private to do", has become a chronic disease 4S shop Many want to eradicate 4S shop, desperate for a solution. Fourth, there is no practical training institutions Used car business is a complicated business. Including assessment, acquisition, sale, clearance, insurance, transfer, sale, and other problems, not the training will be able to master a few days, many of 4S used car department store is usually two or three original Buy new car sales, simply click hastily set up the training, the acquisition or replacement of the vehicle often a problem, especially for the acquisition of non-licensed vehicles is difficult to grasp the urgent need of training, almost no perfect used car industry Training institutions, teacher training, even if is to assess the practical problems are also common, many trainers no practical experience, although the course content is very fancy, but often no practical significance. Fifth, the lack of good marketing platform New car used car business as the third profit source 4S store (the first is the new car sales, the second is the maintenance of both the insurance loading), at this stage was more "chicken threat": looks beautiful, but doing it tasteless, HE also? Appear to be due to the Used not to the stage of market development, or will not do the 4S shop used cars. But the deeper reason is that, 4S stores have an import (replacement) without good export (sales)! Can not or will not sell new cars 4S shop is open Show the real obstacle to second-hand car business (after all, new car sales industry is the 4S shop owner, not every shop have built an own used car sales point). Because such a large obstacle, 4S shop to do now the main business model used cars are: a small amount of replacement of old vehicles many dealers + + vague information acquisition costs (commonly known as "fight-hi"). Its characteristics are threefold: First 4S shop closing Little interest (and therefore most difficult to bring to this interest in shop); second is the "official private office" (the result is "leaking" bad management); third is difficult to develop (die not live, can not do it.)

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